Looks like Pentax, who just announced they're leaving the film market almost entirely, will be chasing after Nikon and Canon in the mass market DSLR space with a sub-$1000 model to compete with the D70 and Digital Rebel. They plan to launch the unnamed camera in the fall.
Read [NikkeiBP via DigitalSLR]
Related
Pentax to Drop Film Cameras? [Gizmodo]
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