Wake up with the SMS Pillow from Phillips

I guess Phillips decided to quit to making products like DAPs, Televisions, and DVD Players and decided to go all out with the pillow market. Researchers basically sewed a bunch of LEDs into a pillow without making it uncomfortable. When it recieves an SMS, the words will scroll across your pillow and you'll be woken up in a fit of rage. First lightbulbs and now this?

An SMS glowing on your pillow [WMMNA]