The legitimate and undeniable coolness of some of British luxury cell phone maker Vertu's design innovations as well as their use of insanely fancy materials is made a non-issue for most of us by their equally insane price tag. But flourishing one of these big-ticket items (some models go for upwards of 10K) at a polo match is the kind of thing that future trophy wives and fellow plutocrats alike take note of.
Now Vertu's targeting the micro-market of luxury car racers, owners, and their admirers with its Ascent Motorsport Limited Edition cell phone to "celebrate" their participation in The Porsche Michelin Supercup and the Porsche Carrera Cup Asia. Crafted from Liquidmetal and petrol-resistant automotive leather (get it?) and featuring its usual needlessly elaborate, Swiss-watch grade innards, the phone's price isn't even announced stateside yet. But, of course, that's all part of their 'if you have to ask you can't afford it' cache. So hurry and pre-order, anyway: they're only making 997 of them.