Consumer shows like IREX are supposed to be where a company shows off a product to really get some attention. Most of the time they do this with big fancy signs and lights and sexy booth babes—you know who you are, Alan Alda. This company got all the attention they needed when their robot decided to explode. They were demonstrating a type of rocket that can lift up in the air and then be controlled mid-air when things didn t seem to go as planned and the robot exploded. Oops.
Attract journalists by blowing up your robot [Akihabara]