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While wandering through the software developer forest, I find an abandoned booth—Google hasn't set up anything, and some weary-footed conference-goer is using their chair. A man from the neighboring booth tries to start Google's iMac. I fear the worst. Did Google forget about Macworld? Have they dropped all pretense of supporting Macs?

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Google, it turns out, set themselves up with SketchUp, a 3D design brainstorming tool. SketchUp has a plugin for Google Earth, which came out for the Mac this week.

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A Google employee demonstrates Google Earth by zooming in on "Saddam's former home."