Cellphones Crushing Watch Sales

Ok, maybe this isn't for those of you sporting a $17,000 Rolex, but if you've been toting around some shitty watch for years in order to tell time, you may be happy to hear that watches seem to be going the way of the sundial. And all because of the cellphone, believe it or not. According to the Milwaukee Journal Sentinel, it looks like folks have been ditching their watches and using their cellphones to check the time instead. Makes sense. And the only watch buying that is going on is for fashion.

"I see our business going down because of it," says Chuck Reardon, manager of the Time Square watch stand at Brookfield Square, "But I do see a lot more kids buying the fashion watches like Fossil. They're doing that as a fashion statement more than anything, more than a need for a timepiece.

Time runs out for the wristwatch [The Inquirer]