Video Ads on Your Cellphone - Can I Force You To Watch Crap Now?

They're heeeeeeeeeeeeeere. That's right, it's time to start dealing with video ads on your cellphone. Thought you were safe, didn't you? Come on, you must have known better than that! Looks like powerhouses like Nike, ESPN, Hilton and Pepsi all have campaigns just waiting to be shown on your Verizon and Nextel cellphone, though initially you will have to approve getting these ads with your carrier (probably in return for cheaper monthly rates). If this works? Well, the sky's the limit, my friend! Expect location-based ads to be the next step, with companies pushing ads at you depending where you are in the country (or world).

Carriers To Test Video Ads on Phones [Phonescoop]