Why does the UK get all the good ads? As our friends at Gizmodo UK report, The Lego Movie bought out an entire commercial block tonight, showing popular ads from companies that would have gone there—except in Lego. Absolutely brilliant.
You can read more about the clever stunt over at Giz UK, and in the meantime let's all hope they push out an American version, too. I'm pretty excited about the prospect of a Lego doberhuahua. [Giz UK]