CBS is jumping into web video headfirst, streaming every game of the first three rounds of the NCAA Basketball Tournament live on the web for free. March Madness On Demand lets you follow your favorite hoops team from oblivion to the big show, and the only price you pay is watching the ads from one of the 20 sponsors of the webcast. CBS will also black out any game that s broadcast in your TV market, but so what? You can watch that game on TV while you watch the rest on your PC. Oh yeah, and you're required to sign up for the service, too—CBS is offering it on a first-come first-served basis, so get your name in before it's too late.
Sounds like some records are about to be broken. This could be a webcasting event that begins a new era. It's about time.
March Madness Webcast Free [Zatz Not Funny]