Alarm Clock for Pharmaceutical Salespeople?

If getting up in the morning is a bitter pill to swallow, you might need some help from this pill alarm clock radio, a design concept from the Pascal Bardel Product Design Lounge. To adjust the volume or turn off the alarm, you rotate the clock. It's 5.5 inches long and was designed in a variety of colors. As far as we can tell it's just a prototype so far, but if it's ever actually manufactured it certainly won't be a favorite of the just say no /DARE crowd.

Portfolio page [via Techie Diva]