SWISSMEMORYprestigeTH USB Memory Stick

Rarely do we come across products with names as ridiculous as the SWISSMEMORYprestigeTH USB Memory Stick. Why are "SWISSMEMORY" and "prestige" stuck together? Why couldn't they just stay separate? And what's the deal with the "TH" at the end? What about a 1GB USB memory stick encased in a Swiss Army Knife-like shell of either solid 925-sterling silver or 18 carat white and yellow gold, that might have diamonds embedded in it by hand by actual Swiss craftsmen, says "TH" to you? This truly is a mystery for the ages.

A First Class Traveler For Your Data [gizmag]
Victorinox Swiss Army Knife Swiss Beat MP3 Player [Gizmodo]