Nielsen to Begin Mobile and Online TV Ratings

Nielsen, usually known for being a little behind the times, has shocked the world by announcing a program that will begin to track TV viewership online and on mobile devices. This will be the first comprehensive study of the link between television and broadband internet. The system will track video delivered through the Internet and played on portable devices. The first panel will include 400 iPod users.

In related news of Nielsen joining the 21st century, they also announced a plan to end the paper diaries that they are still used in select markets with their television rankings during sweeps. Good for you, Nielsen. Welcome to the world.

Nielsen to gauge TV viewing on Web, mobile devices [Reuters]