No, that's not yet another cheap clamshell cellphone, but a remote control designed by the folks at Geisendesign. Like a lot of these high-minded concepts created by smallish outfits, concrete details are somewhat sketchy, including whether or not it will ever see the light of day on a large scale.
The flip remote has approaches the art of the remote control playfully and would be aimed at a younger audience. The most used functions (like volume) are located on the outside of the shell and the more obscure ones ("macro") are on the inside. Should the gang at Geisendesign strike it big, we'll let y'all know.