Best Buy jumps into the fray with its own private branded MP3 player, the Insignia NS-DVxG with a 2.2-inch screen, Bluetooth connectivity and a microSD slot. It'll be supplied by Korean manufacturer Joytoto, and will place itself squarely into the Microsoft Plays For Sure camp, with Janus DRM playing back WMV video files as well as MP3, Ogg, JPEG and MPEG-4.
Best Buy has partnered up with Rhapsody and Napster for content download, and the player will also be able to download games that will compete with Apple's games services. But it's kind of a cheap-looking player, isn't it? Pricing wasn't announced, but it should be available by the end of October.