Yes, the Genius Bar pilot is being created by the two producers of That 70's Show. And the original concept was by Krishnan Menon, the brains behind many Apple marketing campaigns, so it is "that" genius bar CBS is referring to.
Gizmodo has an exclusive excerpt of their script:
"Hey, welcome to Pear."
"Thanks. Heard you guys think alternatively around here."
"We sure do."
"Is that why you're wearing bellbottoms with a black mock turtle?"
Genius Bar looks to be at least 50% funnier than previous shows on CBS and each episode plays back up to 3 continuous weeks of canned laughter. Look for spinoff Genius Bar: Miami 6 months following the pilot.