This sale is on the very underrated Creative Zen Vision W portable media player. We originally speculated that this device would have a $400 price tag, but now most places carry it for $300 or so. Best Buy is selling the 30GB model of this player for $250, out the door, which isn't too shabby.
The Zen Visions W has a 4.3-inch screen, FM tuner, 13-hour rechargeable battery and it supports all major media formats. And yes, I know it is currently backordered, but Best Buy backorders usually go out within a couple weeks and I still think it is worth it.