Cingular recently claimed their studies show over half of all cellphone users want music on the go, which is their justification for launching a music service. What they sort of ignore in their poll results is that this "portable digital music" doesn't need to come from a cellphone. Cingular just assumes that people will want the portable music on their phone and not on a specialized player.
Apparently they missed out on our highly scientific poll results. We tried to save Mr. Cingular the hassle, but he insisted on doing it himself.
News Story [reuters]