You know me from awesome takedown sites like this one, this one, and this one. And my favorite of all, an entire blog dedicated to why I suck, and the conspiracy theories around the Gizmodo iPhoneyGate incident. Most people saw iPhoneyGate for what it was: a dramatic shift in a big story.
Truth is, I fell for the iPhone hype just as hard as everyone else (that's my job, after all). And in many ways I'm just as disappointed about how the whole thing unfolded. It all started with a coded email...
The email came in from Linksys, and it alluded to some unreleased product news, with this tantalizing line tacked to the end:
iPhone am not sure if I can tell you yet what it is quite yet.
My mind raced. I read it again. Did this mean Linksys was working with Apple? The iPhone would be a VOIP service, perhaps, and Apple would open it up to outside handset providers? Without hesitation, I agreed to the embargo and hit send. The reply came back in a minute, and included the information on the Linksys iPhone, and the revelation that Linksys owned the trademark on that high-profile name that everyone assumed was the property of Apple.
I was deflated.
I should have known better than to get my hopes up. Gizmodo has been handed some great leaks in the past—but something of this magnitude? The only way the iPhone is going to be announced is when Steve Jobs does it, probably on a Tuesday, at a Mac event.
And then I saw the bigger picture: Apple didn't have the iPhone name that had already accrued so much value. And if a Linksys was announcing this product, it meant that Apple would not be able to buy it. I don't know whether negotiations broke down, or whether there were negotiations to begin with. But Steve Jobs probably isn't too happy about the outcome.