It's designed to ensnare DVR owners and lead them to a nonsensical, weak slogan followed by more ad content that archaically and lamely plays off of gender stereotypes.
"Television for Men and Women" tries to be part of that strain of self-conscious-therefore-ironically hilarious stereotype humor, but on top of not being very funny, it's hard to swallow when it's employed to sell TVs. If anything, a C- seems generous. That said, my girlfriend's dad's new 52-inch Bravia is quite gorgeous. Like no other? Maybe. Spectacular? Definitely.
Sony's convoluted Bravia ad [Slate]