As gadget bloggers, we're not really very high on the "cool" scale—the homeless guy outside our building dresses better than us—but even we can tell when a company tries too hard. Example? The Vista Launch.
Microsoft put up a gigantic billboard and paid sixteen dancers to "Cirque" up a Vista logo over it. After the performance was over, the actors got down and hailed cabs—a graceful exit if we've ever seen one. We're just curious where they keep cab fare on those outfits.
Microsoft Vista Is So Off the Wall [Gothamist]