Outdoor Video Ads Go High-Def in NY

If you thought all those ads in Times Square were annoying before, brace yourself cause you're about to see more of them. The Discovery Channel (with the help of its advertising agency) is embarking on NY's first ever HD advertising campaign by installing HDTV kiosks throughout NY in an effort to brand the station's name and HD programming. The geek in me generally likes watching the Discovery Channel and while I hate the thought of congesting the city with more advertising...

I don't mind the idea of having a high-def ad. However, I'm not sure they'll get their point across to people who don't have a clue what HD is. It's not certain what sets they'll be using, but in order to prevent them from being stolen they'll be housed inside bulletproof glass, wired with alarms, and feature GPS tracking devices. Lock it in with The Club and that's as NY as you get.

Discovery Brings High-Def Bus Shelters to NY [Adweek via The Raw Feed]