We first showed your the Samsung i7 digital camera last week, and I'm not going to lie, I was a bit confused with the rotating LCD. What is the purpose? To better show portrait-style pictures rather than landscape? Nope, not at all. This video has hit the intertubes showing the i7 in action and the entire purpose of the rotating LCD is ... I still don't know. When you flip the LCD 90-degrees it does not change the orientation of the contents on the screen—so you have to physically rotate the camera 90 degrees to view the screen. The video demo's the rotating screen as a PMP, but seriously, Samsung, what is the point?