The Solatube Daylighting skylight uses a reflective dome to catch light rays and direct them at any angle, regardless of the time of day. It then transports the trapped sunbeams down through a reflective tube into your desired area—think of you going down a waterslide. It's not rocket science, but definitely looks promising for those who have been skylight deprived.
This isn't the first high tech skylight we've seen. Remember the Suntracker One. Although this skylight has to be installed into a traditional spots (no sunlight in your basements, nerds), it has the distinct advantage of having solar-powered adjusting mirrors to effectively stare directly at the sun regardless of the sun's location. It then passes through a light diffuser to spread the love, so don't expect your house or loved ones to spontaneously combust.