A week ago, Dell launched its customer-centered "Dell 2.0" push with its Diggish customer suggestion site, IdeaStorm, where users can post ideas and thoughts on how to improve Dell products. Other users vote on the ideas so that the most popular ones hit the front page, ensuring that a set of eyeballs at Dell scopes out your brilliance—presumably, so they can steal it.
BusinessWeek is actually a bit down on the new program, noting that the idea of "prosumption," where consumers get involved in the creative process, is not wholly innovative. Nonetheless, Dell is certainly in need of a refresh, and taking it to the people seems like a good way to go about trying to make itself relevant again, even if pulling out the "Web 2.0" trope is a bit trite.
The top suggestion right now? "Offer the 3 top free Linux versions for free pre-installation on all Dell PCs." Gotta love the Linux crew—they are persistent, if nothing else.