Apparently Sony and its cohorts are certain that they will own the market in just three years. At least, this is what Frank Simonis, the Blu-ray Disc Association's European chairman, has said today at CeBIT:
"Within three years it will just be Blu-ray"
Frank is not only talking about beating HD DVD, but also replacing DVD entirely. In three years. Thanks to "a plan", which includes the amazing success of the PS3. Apparently, they are doing stand-up comedy mornings in Hanover and we are, like, totally missing them.