Sega's Horror Summer Toilet Roll

I love Sega. But we all know that most Sega hardware will eventually be shit canned. Sorry, Dreamcast.
Brilliant, than that Sega Japan is launching the prank toilet paper holder market with this electronic TP-core.
Horror Summer Toilet Roll spins as you make a grab for the three ply quilted, triggering loud shouts and explosions. I presume in Japanese. Which makes it about 10x as funny. But only the first time around.

Horror Summer Toilet Roll [Kotaku]