You've already heard about the free tellies and taxis over in London, well this is how the PS3 was welcomed in France - with a gallic shrug. Just 60 per cent of its 100,000 available units have been reserved, a smattering of press attended the official launch - and a pleasure boat coated with Xbox logos parked itself next to the Eiffel Tower for that all-important photo-op before chugging up and down the Seine. Yes, it was Microsoft who pulled out all the stops and got first dibs on what little press attention there was.
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Gizmodo · Bryson Masse