From this packaging, one could assume that Duracell sponsors some variety of soccer somewhere in the world and that nothing special is going on. OR, one could instead assume that soccer balls have required batteries all this time and that's why we suck at all sports.
Apparently there were also Duracell packs with voodoo dolls labeled "lithium ion", but our reporter was unable to snap a picture before his camera burst into flames.
Thanks Austin! I knew it wasn't the asthma!