Now for a little background from the Creative Director, Brent Young:
I must admit at one point when we were outpacing most of the Superbowl spots [online] we had this fantasy that someone was going to call from Nintendo or some where and make us an offer but that never happened. Really we did this sequel because we had so much fun watching how so many people watched it and responded positively to it...[the sequel] furthers the story where we left off...we wanted to develop the characters that we established in the first spot.This is what happens when Nintendo beefs up their Wiimote straps. You just can't break expensive displays like you used to.
















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