Mounting cardboard boxes on our arms, legs, and head and running pretending we were Gundam is much easier these days since we get so many packages in the mail (FedEx/UPS Gundam ftw). But a Gundam made of platinum is pretty outrageous even for Japan.
This $250,000 figurine was made by Takara Tomy and will go on a world tour—no armed guards necessary cause it's a frickin' Gundam—before going back to sit on some shelf in Japan. What's the point of this? Nothing other than to raise awareness of the Gundam brand. Mission accomplished.