Sony really knows how to party. It wasn't enough to have topless ladies at the God of War II European unveiling, they had to go and decapitate a goat and put it on display. Not only that, they invited visitors to stick their hands down the neck, grab out some intestines (not the goat's own, they were procured elsewhere and shoved inside), and eat them. Fantastic.
Best yet, the entire thing was documented in their official PlayStation magazine, whose 80,000 print run has been recalled thanks to the stunt. Nice work Sony. Next time, just call it a day after you get the nude ladies.