Rumor Battered: Hollywood Poo-Poos on Apple's Movie Rental PlanMatt Buchanan6/11/07 8:15pmFiled to: reality checkAppleDownloadsHollywoodMovie DownloadsMoviesPortable MediaVoDappleflixHome EntertainmentiPodiTunesmovie rentals18EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThe briefly ballyhooed iTunes movie rental store did sound a bit too good to be true. While multiple sources confirm Apple's feeler, the flipside is that the movie studios aren't exactly smitten, according to Reuters. $2.99 for 30 days? Preposterous, sneers Hollywood. Easy portability to your iPod or iPhone? Poppycock.