After testing out both Blu-ray and HD DVD rentals in 250 of its 1,450 stores, movie rental chain Blockbuster has gone with Blu-ray as the format it's going to widely deploy next month. The decision comes as customers in those 250 stores chose Blu-ray 70% of the time, obviously more than doubling the amount of HD DVDs rented. That's a pretty big margin this early in the format war.
However, HD DVD diehards have a slight bit of hope left. Blockbuster will still continue renting HD DVDs in the original 250 locations, so there could be a possibility in changing the decision if customers start renting a lot more of the HD discs or studios start pumping out a lot more movies on that format. We wouldn't count on it.