Good news! You can stop trying to fit that run-down Vaio or broken Playstation into the mail bin and instead drag them on over to Sony Style! Sony is firing up Backstage, its new in- store tech support service which will diagnose, repair or even hand out a fabled replacement if the problem can't be resolved. Sounds a bit like Apple's Genius Bar, which might be a good thing. Might.
In-store tech support seems to be getting a more popular as it helps build consumer confidence. After all, if the guy telling you about a product is the same guy who was poking at one with a screwdriver behind a desk, he knows all about it, right?
Still, we're a little hesitant. I don't mind the guys who work on the machines selling them, but I wouldn't necessarily want the guys selling them fixing them, you follow? I miss the days when techs were techs, and they never saw the light of the retail floor.
Look for Backstage in New York and New Jersey stores.