We reported earlier that NBC had decided not to renew its contract with Apple to sell their shows online. We thought that they might do something similar to Universal and do a short-term contract to keep their content up. No dice. Apparently, NBC wanted Apple to start charging a whopping $4.99 per episode for their shows, causing Apple to give them an early booting from iTunes. Look, 30 Rock is hilarious and everything, but if you think a season of it in DRM'd digital form at a mediocre resolution is worth $100 you've got another thing coming.