2:10 Colin Angle of iRobot is about to launch something. We'll let you know what as soon as he stops rambling. Our guess would be the iRobot Looj.
2:16 Do you believe? He's not turning people into believers of robots. He's turning them into lovers of robots.
2:18 Showing product testimonials. Attribution? Probably his family members.
2:20 A demo of a Roomba working. Not even a new Roomba. This is turning into quite a preamble. He calls a baby a mud machine and a dog a shedding device. Charming.
2:24 Still the demo. No news yet. Channel Steve Jobs, Colin. He's moving on to the Scooba demo.
2:30 iLooj is announced. Details, spilled by the FCC, are here. Available now from iRobot.com and for $99.