First Pink Gadgets, Now Pink Shotguns?S

Hunting season's coming up, and a lot of guys are getting sick and tired of looking at each other's ugly mugs, longing for a woman's touch. What better way to attract those lovely ladies to the hunting festivities than a pink shotgun? Offered for the first time this season exclusively by sporting goods and gun purveyor Gander Mountain, this 20-gauge Remington 870 Junior shotgun is offered complete with a pink Remington hat for $369.99. All that's missing is the Hello Kitty insignia.

Might be a great Christmas present for that special lady in your life, or for that unusual hunting partner with the purdy mouth, with whom you spent a little bit too much time last year. The verdict: Not likely to be any more positive to marketers than pink gadgets. The chances of this succeeding at retail? I'd gather far worse than the chances of pink gadgets. Just a hunch. [ShopLocal]