I'm guessing that the "i" in "iAMOLED" stands for "i 'm trying to get some i Pod sales but i 'm not original enough to actually come up with a better name and as a result i 'm just doing what every other pmp manufacturer does so that i won't actually distinguish the product that i 'm trying to sell from the rest of the pack"

The iriver website calls it the P20, not iAMOLED. That seems to refer to the screen.

[www.iriver.co.kr]

@OMG! Ponies!:
Actually, iRiver has been around since 99, two years before the ipod was released, and they're been adding the "i" prefix to their names since then.

@whyisjasontaken: And the iMac was released in 1998.

i A MOLE D.

O MiA LED.

DAME OiL.

@OMG! Ponies!:

The iMac? I haven't heard of that MP3 player. I don't really think it matters, though; the name of an MP3 player is not what makes it great, unless you're so shallow that you only care about brand names.

You do know that those i s in your post should have been capitalized, right?

So it's a "hands on" of a mockup model? Why even bother?

It looks like the back of a really really big point and shoot camera.
the user controls look nice and familiar with a big screen...could be a sweet addition to the already massing pile of electronics I own. Bring it on!

with both companies starting so close together I say let them both make their iJunk because iRiver has a totally different feel and style than iPod PMPs. if they were clones of each other that would be pretty lame.

@ideaman2020: And let's not forget iAMOLED's other possible names:
.

AI Model - With built-in Artificial Intelligence

I Load 'Em - Lots of movies and lots of music -- all of it "fair use"

Do A Mile - For those who (claim to) Work Out

Load Me i - Help me, Load-Me-One...

Oh man, I saw this at CES yesterday. I really like that other gadget that looks like a giant iPhone with a charging station.

I am a Mole

I really like the sort of retro-utilitarian looks of this thing, and I love all the video codecs that are listed on the shell.

iRiver has always been one of my favorite device makers, because they're willing to try new things, and not just make "me too" players.

The more I look, though, the more potential negatives I see. Clearly the screen is not nearly as large as the faceplate would suggest - the wasted half-inch or so around the edges would bug me every day.

Not a fan of the point-and-shoot camera style selector wheel on the front. I always forget what the little icons mean, and it's a very fiddly way of setting the functional mode for a device.

That big wheel sticking out perpendicular to the face seems like a problem, too. Just enough to annoy you if you cram it into a picket, certainly going to get moved accidentally in a jacket or bag, and probably the first thing that is going to physically break.

All of the little buttons, like the "back" and "ok," look like they would take concentration to acquire every time you want them, too.

Bravo for original thinking, but not enough thought given to usability for my taste.

kets see sine reak sexy AMOLED screen's their almost as sexy as oled

iAMOLED - what a stupid name, hope they nix it. Looks like iLMAO.

@Windhawk: Excellent.

I AD mole [2000 year old vermin]

Fanboys. Their drivel is legion. Screen type: amoled. Company name iriver. No caps. It's even on their brick and mortar buildings. Get off your iasses and confirm these simple facts. Combine screentype and company name: iamoled.

The actual PRODUCT NAME? Hmm... oh yeah ... P20.

iDiots abound.

Pass me some more iRiver please. I've had iRiver products since the iMP-100!

@lianna_g: "The actual PRODUCT NAME? Hmm... oh yeah ... P20."

Really? 'Cause it doesn't say anything like that in the article.

In fact, the pictures make it look like the product name is iAMOLED.

O Mi Deal.

For the Love of god, GIZMODO DUMBASSES: It's iriver (NO FREAKING CAPITAL R! GET IT RIGHT ASSWIPES!) and this isn't an "iAMOLED" ffs, it's a P20! iAMOLED is an initiative by samsung to promote the AMOLED screen technology. Seriously, how can you guys get something so wrong when this is supposed to be a gadget blog?

You guys should either start getting it right, or just quit now. Morons.

Could you people just DROP THE APPLE TROLL COMMENTS? Apple fanboys can shove the "i" up their * for all I care. I wonder when you're gonna grow up and stop whinning about that? Gezz...

As for P20, iAMOLED or whatever they wanna call it, it looks interesting enough for me.

More specs please?

@superpope53: cOmpanY/pRoduCt nAmes with ranDOmLy miXed case alwayS annOys mE!

DeAl wIth iT.

Another brick to put in my pocket. Shiney though!

@ideaman2020: Hey dickhead, there is no randomly mixed case, it's all lower case.

Deal with it, asswipe.

@lianna_g: Damn!

At first glance it is strange to give the technology a logotype all of its own but it's one for the geeks I guess.

I on the other hand couldn't help but see:
"I AM 'OLED" or "I AM OLD" in it,and you can take from that whatever the hell you want.

OMFG.... for those who haven't gotten it, the iriver website clearly says ... P20

[www.iriver.co.kr]

@superpope53: Same deal.

Back in my day Proper Nouns were Capitalized.

all lower case is still pretentious marketing bs...

@OMG! Ponies!: not sure if it's been said but iAMOLED = i-AM-OLED
so it basically is saying it has an oled screen
i AM (an) O(rganic) L(ight) E(mitting) D(iode)
this sounds to me like it wont be the final name

Wow people here are so....ugh!

AMOLED stands for Active Matrix Organic Light Emitting Diode, get it right!

Much better than oled screens btw, if you've ever seen the Clix 2's screen in person, it literally looks like a mini plasma screen...of coarse a lot of people here are too busy looking at the crappy 64k colour screen that apple uses a lot, and it doesn't flicker like oled screens do sometimes (the amoled screen)

And actually, Cowon iaudio has been using 'i' in front of some (not all, like apple) their names since the mid 1990's, years before apple probably even thought about using the name imac, which they probably took from Cowon, if I were to name copycats the way some people here are.

And I really like the inventive names apple comes up with too: ipod mini-ipod nano, itunes, apple tv, imac, ipod, iphone, ilife, iwork, i this, i that...very inventive.