It's still years away from mainstream adoption—and there are huge barriers to manufacturing the larger screen sizes—but Sony and Samsung are already slogging it out to achieve the largest screen size for its prototype OLED TVs.
(Toshiba already took its 30-incher out of this year's battle.) The active-matrix organic light-emitting diode technology (AM-OLED), produces brighter images and use less power than any current TV—this Samsung uses half the power of a "typical" 32-inch TV. The 1080p panel is just 4.3mm thick (.17-inches), thinner than any LCD other than the prototypes we've seen this week. The 14-inch is even more impressively razor thin (maybe as thick as a USB flash drive). We were hoping to see the fabled 40-inch prototype, but no luck. The colors pop, the blacks are deep and it makes me think that Samsung, like Sony, is going to transition to OLED more quickly than anyone guessed. Plasma's not dead, but LCD might be. Photos by Curtis Walker













Comments
I love all of the "no photo" signs in the photos Wilson. Classy.
I WANT ONE NOW!!!!!!
LCD is fine as long as the image doesn't move, like on my watch.
yeay!
if the 11 inch sony OLED costs $2500 then i wonder how much this one costs
What'll they think of next?
@drewdraws2: Looks like they didn't stop them :D
On another note, I am extremely excited to see one of these (hopefully in the near future) in a local store.
The screen itself might be super thin, but the heat fins around it are total space hogs.
Its big and its thin.
.....next....
@drewdraws2: I think it would be even funnier if they weren't so much saying "no pictures" as "no flash photography" -- it'd be hilarious (or sad) if the flash had some negative effect on the OLED's, and giz was slowly killing them.
so, did they have to put the OLED's in their native environment of superman's fortress of solitude?
Where are the hot korean models?
Since these things are apparently really expensive to make at large sizes, and don't last terribly long, and are power efficient, why not put them on (very) high end laptops? It would be a nice differentiator considering how similar most laptops are now. After all, LCD displays were used almost exclusively on laptops for many years before anyone tried to make one into a TV.
@drewdraws2:
"No photo" signs at CES... Who said Samsung doesn't have a sense of humor?
I told you all in Sony's 11" and 27" CES posts on Giz a few days back that Samsung was gonna smoke the shit out of any OLED TV that Sony makes...
Samsung is the epitome of wanting to hold the record for thinness and cellphone lines prove it. Samsung doesn't just make things thin, they challenge their engineers and designers to make it incredible thin AND feature packed.
Samsung is already crushing sony in the CE market, so it's natural.
Having the pleasure of speaking to some Samsung people, Samsung is committed to being the king of display technology period.
i'm not sure but this may be the beginning of the end of lcd's
Thinnest yet? The sony 27inch one is 3mm thin, 1.7mm thinner than the samsung :P
Nothing new here. Samsung disclosed a 40" OLED display back in 2005. Who's going to get some balls and show a rollable display next year?
@OLEDRevolution: The best thing about that 2005 OLED display? It's logical resolution of 1280x800. That gives you perfect 720p with just slight letterboxing.
Who the hell thought of making every 720p TV be 1366x768? That doesn't match any HD resolution on any axis, and forces even 720p video to be scaled for no useful reason.
@StopRilla: Nice.
"I've placed the Consumer Electronics you will require within these...living crystals..."
"Hey...hey is that a camera? Hey I also placed some signs among the crystals asshole!"
"Sorry about that. Anyway..."
I saw the 11" Sony OLED TV today. The rep there assured me that the blue-fade problem had been solved, otherwise they would not have "risked their brand reputation" on releasing it for sale.
As far as manufacturing costs, remember all the stories about how these could be produced using simple inkjet printer technology?
I also saw the Sony OLED TV today. The contrast ratio was absolutely beautiful.
It can view 1080p (it scales it down because the pixels were like 900x500 or something like that) but you don't notice -- the picture was detailed and the colors were beautiful.
They should be showing up on Sony style stores now.
Making one or two prototypes at a large size is hardly a challenge anymore. Bringing an OLED display — at ANY size — to market is the real feat. As it stands, Samsung is still no competition for Sony in the OLED space.
Whoever brings this down on the market will have my money (although I'm rooting for Samsung).
Or maybe the laser TV-people.
Gawd these are tough descisions.
Ever since seeing an 11" OLED in Sony Style I can't wait for OLED to get supersized.
As for Samsung v. Sony - I just think it's fun that both big competitors are going head-to-head here, hopefully we all win.
Finally - it's one thing for Sony to say "Of course blue is solved", but I have two questions:
1) How long will the blue last in those TVs?
2) What style/type of OLED is Sony using for the mass produced 11" TVs?
i was planning to get the 52" sony bravia xbr 1080p, but now i may have to wait...some one help me make a decision.
I'd go for a Samsung 81 series LCD with LED backlighting. With the huge contrast ratio and LCD blur reduction it has impressive performance stats. Selling really well through Amazon.
[www.presentationtek.com]
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