The Truth About the Format War and HD DVD's Demisematt buchanan1/21/08 10:00amFiled to: the end of the format warBlu-RayFormat WarFoxGadgetsHd DvdMicrosoftParamountSonyTopToshibaUniversalWarnerFeatureHome EntertainmentVerizonbestmodo1501EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkClick to viewMost people have already declared Blu-ray to be the format war's victor—even us, begrudgingly—and our recent talks with Toshiba and Universal seem to suggest that the HD DVD camp might be ready to pull up stakes. Back at CES, so many moons ago, Microsoft said HD DVD was over when Toshiba said it was. Ken Graffeo, Universal's Executive VP and Co-President of HD DVD promo group, told us the exact same thing: "If Toshiba says it's over, it is over." Our impression? Toshiba knows it's over. The crazy part is this: Just a few weeks ago, it might've gone the other way entirely.