How to Revive HD DVD: A $2.7 Million Super Bowl Ad!matt buchanan1/28/08 1:05pmFiled to: Hd DvdAdsBlu-RayFormat WarGadgetsSuper BowlTopToshibaHome Entertainment651EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkResuscitate an Ailing Format for Dummies. Step 1: Deny you're sick. Step 2: Fire Sale! Step 3: Profit Buy a 30-second Super Bowl spot for $2.7 million. Step 4: Profit.