Makeup, blu-ray, blu_ray, cargo, hd, high definition, sephora, silly

Blu_ray, the Makeup

Making your face presentable for high definition is tough, which is why the makeup brand Cargo is carrying a "blu_ray" brand makeup—trademarked, no less—that's supposed to cover up any Cameron Diaz-level skin problems. It's unlikely that Sony will be pleased that someone's calling dibs on a brand they spent billions on building, but since this is in the makeup space, they might be SOL. We're sure Cargo's glad they don't have to make an "hd_dvd" branded makeup kit. [Sephora via Boing Boing Gadgets]

2:15 PM on Mon Feb 11 2008
By Jason Chen
2,129 views
17 comments

Comments

s017jrs at 02:24 PM on 02/11/08
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Will using a well established media brand name actually do anything for a makeup line?
Contrary to what I can only assume is a popular belief, somewhere -
Americans will in fact know the difference between a blank DVD and a lipstick tube.
(at least I hope so)
wizardofpants at 02:30 PM on 02/11/08
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Work in tech support long enough and you will soon realize the flaw in your logic.
Saj at 02:31 PM on 02/11/08
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Your faith in the average american is misplaced.
SchruteBuck at 02:32 PM on 02/11/08
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Walmart has HD-DVD makeup on clearance. (<--- predictable)
uberfu at 02:34 PM on 02/11/08
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Damn! And I was looking forward to the HD DVD / Blu Ray Make-up wars_
Kaiser-Machead at 02:36 PM on 02/11/08
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Sigh, and my Assfire-Magenta makeup line sits on the shelves :'(
CubFan81 at 02:44 PM on 02/11/08
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Screw that, I'll stick with the BetaMax eye-liner, LaserDisc lipstick combo.
Kendra at 02:57 PM on 02/11/08
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I'm scared of the chemicals that make it "ultrasmooth" in high definition.
AnnihilaT at 02:59 PM on 02/11/08
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how many of us are in front of HD cameras all day?
ANoel at 03:00 PM on 02/11/08
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Just add airbrush.
Kralex at 03:17 PM on 02/11/08
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What kind of laser does it use
Kaiser-Machead at 03:43 PM on 02/11/08
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Doesn't anyone use VHS mascara anymore?
s017jrs at 03:55 PM on 02/11/08
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I worked in tech support for a good 10 years... I have no faith in humanity, especially Americans
BUT
come on.
One is flat, round and shiny. One is a cylinder, round and shin...
dammit!
s017jrs at 03:56 PM on 02/11/08
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Someone is going to look really silly returning that PS3 with eyeliner stuck in the drive.
hhaller at 03:56 PM on 02/11/08
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Everyone knows that in the future everyone will download their makeup...
shorty63136 at 04:51 PM on 02/11/08
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Cargo make-up kinda sucks, really. Granted, it's not the most expensive thing in Sephora, there are much, much better brands in there.

And the average American woman (or fella who has a thing for foundation) will say, "Ooooh, blu-ray! I've heard of that. It's tech-y. This must be a good product."

Cargo = full of guano for this one.
deusdiabolus at 02:57 AM on 02/14/08
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Somewhere Cameron Diaz is crying and vigorously scrubbing the skin from her face and hands in a bathroom. Nice going, guys.