According to ECTACO it won't be the Amazon Kindle or the Sony Reader that changes the way we read—it will be their new jetBook. Why? Well, first of all it is red and everyone knows that red is the color of learning. Second, it features a 5-inch, high-res TFT display, an MP3 player, bookmarking capability, multi-language support and an SD expansion slot. There is no word on how much memory is built-in, but we do know that the device will set you back $349.95 and there is no e-book store. So, you are on your own when it comes to finding content. [ECTACO via Gearlog]

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