Comcast Entering the Wireless Biz to Take on Verizon and AT&TS

GigaOm is reporting that Comcast has created its own wireless division and is bringing the pieces together to jump into the wireless biz to offer quadruple play bundle competition (TV, landline, internet, wireless) against Verizon and AT&T. Speculation is that they could buddy up with a WiMax deal, or flat-out buy Sprint (more likely) or T-Mobile (less likely). Usually more competition is more better, but not sure what'll come out of this Pandora's box. I'm sure the FCC will love it though. Update: A tipster tells us that the wireless move will be under their Fancast brand, which is currently the name of their online video site. Smart, avoids the negative Comcast connotations. [GigaOM]