While NBC decided that Apple's $1.99/episode mandate was not for them, the company has opted to give Microsoft's Zune store a shot to host their content. Apparently the decision comes because Microsoft is more flexible in their pricing. And while Microsoft still retains the right to set a show's ultimate price, they claim to be "open to understanding which episodes can be priced lower and how we may introduce premium content which may be priced higher than $1.99," according to Zune Social general manager Julio Estrada. But something tells me that NBC is more interested in that "premium content" than the lower priced stuff. [infoworld]
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