As CNET points out, when Sony BMG became the last major label to sell DRM-free tracks, we pretty much declared DRM deader than HD DVD or Tony Stark if he got in a fight with Batman (at least for the music industry; movies are another story). But RIAA tech chief David Hughes told a panel yesterday that DRM is tech's Obi-Wan Kenobi: It's coming back and will be powerful than we can possibly imagine, but it won't be giving sage advice to budding Jedi.
Hughes' argument centers around subscriptions: "(Recently) I made a list of the 22 ways to sell music and 20 of them still require DRM...any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead." And he thinks subscription services are where we're headed (or at least the industry hopes so), meaning DRM for all.
But the fact that he's pinning DRM's survival on subscriptions—as opposed to advocating for it on all tracks you buy online—shows that we actually have come a long way, and DRM is dead, at least in one sense. Contrast with the MPAA's rep, whose industry is still in the beginning of the DRM life cycle: "We need DRM to show our customers the limits of the license they have entered into with us." The RIAA is a veritable Lessigian copyright hippie in comparison. [CNET]












Comments
Shouldn't DRM be the people who lock Han Solo in carbonite, and Han Solo be the people?
yay?
but then they couldn't say the more powerful than ever imagined! then that screws up the title, and the title draws people in! if people werent drawn in then less people would go to the site, ultimately ending gizmodo.
THAT IS WHY IT CANT BE THAT TITLE!
OK!
They just wanted to use a Darth Vader picture, which is actually the only reason I opened it.
Something something the force. Something something Dark Side.
I love watching the RIAA fail.
No worries.
If they can make it, we can break it. Not that I condone piracy of any kind, but we live in a digital age now and everything that's great about it has come from the reverse engineering of someone else's product.
Information wants to be free.
DRM = Jar Jar Binks
Sounds like they are feeling pretty brazen after the NBC announcement yesterday that Microsoft was going to build some new super DRM into the Zune.
"...I made a list of the 22 ways to sell music and 20 of them still require DRM..."
This is why people persist in stealing it, Mr. Dumbass.
The future is FairUse4WM it is.
the DRM now clouds everything, begun the HACK wars have.
Thats fine as long as they keep all this fancy super high tech DRM on the Zune. LOL
FairUse4WM should have shown the RIAA the dangers of Subscription services relying on DRM... i know its worked quite well for me, and although i doubt what I do is illegal (I maintain the subscription, and by contract I am allowed to put it on portable devices and three computers), I know quite a few people who abuse free Napster trials.
any DRM is gonna be cracked, and no one will buy a crippled DRM infested MP3 player. the RIAA should spend some money into developing artists that are worth listening to anyway.
"DRM Not Dead, Will Become More Powerful than You Can Possibly Imagine"
...and just as ineffective.
"We need DRM to show our customers the limits of the license they have entered into with us."
No sir, you need to drop dead.
Shove your DRM up your arse for all I care, I'm only buying non DRM infected stuff.
ta-ta
"(Recently) I made a list of the 22 ways to sell music and 20 of them still require DRM...any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead."
Recently I made a list of the 10 cleanest socks I have, and 8 of them were clean. So this must mean all my socks are clean, right?
Jackass.
DRM = Dead Ridiculous Mush
DRM seemed pretty effective before...then again I'm an iTunes user (stripping DRM is a PITA). The thing is, if its somehow mysteriously "more effective"...does that mean its going to be a bigger PITA than ever before? As in entering a PIN just to play a track, wtf?
"But...but how can that be?"
"They're just a bunch of kids!"
"Well wha...what the hell's an aluminum falcon?"
"Look just stop crying and get back here, okay?"
@strider_mt2k:
This is a CD...
It is the weapon of a Jedi Knight.
Not as random and clumsy as an LP, a more elegant weapon for a more civilized age.
"Thats not true!! Thats impossible!!"
YOUR REGEDITING SKILLS CAN'T REPEL ROOTKITS OF THIS MAGNATUDE!
Oh, and also:
It's a trap! It's... a... TRAP!
Seriously? It just ate my post? Anyway...
YOUR REGISTRY EDITING SKILLS CAN'T REPEL ROOTKITS OF THIS MAGNITUDE!
And, also...
It's a trap! It's... a... TRAP!
haha @ me, feeling sheepish-ish. My apologies, fellows.
DRM is NOT dead, "from a certain point of view. People, you will find that many of the truths we cling to depend greatly on our own point of view."
Seriously, though--this was one of the funniest post titles I have seen recently--thanks for the laugh!
@Cordfucious: I think you've got those reversed.
LP would be the ancient technology employed by the "old man"...
@ideaman2020: that was supposed to be
This is a CD...
It is the weapon of a Jedi Knight.
Not as random and clumsy as an MP3, a more elegant weapon for a more civilized age.
I sense something... A bullshit I have not felt since-
the force is strong within me...Death by stupidity it shall be
FOOLS! Your DRM is no match for my ARCHAIC CASSETTE RECORDER WITH LINE IN! HAH!
"We need DRM to show our customers the limits of the license they have entered into with us."
If your business model absolutely mandates you to show me limits in what you try to sell me, then I'll never buy anything from you.
Don't know what thi guy takes, but it's way too strong for his small brain.
@Rususeruru: or any PC with line-in.
Have sales gone up since DRM was removed? Are all the people who complained about it now buying their music instead of bittorrenting it? Just curious because the only way to keep DRM dead would be if all of us purchase non-DRM music now.
If sales go up and piracy goes down. Guess what? Even the tone deaf RIAA might hear the funeral march.
Dear MPAA / RIAA,
DRM = No purchases for about 6 years now.
DRM Free = I buy stuff.
You make the call.
I hate DRM as much as the next person. However, if a law is bad, fight to have it changed. Breaking a particular law is breaking the law, regardless of how you feel about the law in question.
As far as subscription models go, I understand the point about the limitations, though I wish it could be done without DRM. If you rent a house and stop paying your rent, do you get to stay in the house? Music subscriptions are the same. You are RENTING the music, not purchasing it. Just like a house rental, you get more than you could afford if you had to put the money up front. I have a Napster subscription with about 5,500 tracks downloaded. Some quick math -- if I purchased all the tracks at 99 cents each, it would cost me $5,445. At the $15/month I am spending for my subscription, it would take me 30 years to purchase all 5,500 tracks. In essence, I have 30 years worth of music up front, as long as I continue to pay $15/month. If I stop making payments, I have to give the music back. I see nothing unfair about that. The DRM piece is there because many people won't give the music back when they stop paying. I don't like it, but it's the same reason there are people who's job it is to repossess cars, or evict people from houses, etc. -- everyone isn't honest. If everybody was honest, all it would take to buy or lease a house or car would be a handshake.
May I just say: LOL!
RIAA, when will you go away and stop being that annoying little kid next door that never shuts the hell up?
Actually, it's just the RIAA revealing why they're allowing Amazon to have non-DRM'ed music.
The big music labels *HATE* Apple. Apple got them into a huge bind - music labels say they need DRM, Apple complies. Now iTunes is big and powerful, and the music only works (the DRMed ones these days) on iPods.
In a nice twist of fate, iPod only supports FairPlay for DRM mechanism, thus locking out everyone else. Music labels thus gave up control of their music to play on the iPod. Given the number of iPod users out there, it means iTunes rises to be #1 download music retailer, and is this huge beast that the music label couldn't dictate terms to. (Want variable pricing? Apple says 99c or else. Don't like it? Apple will remove your music from iTunes store and lock you out of a large majority of music players).
Thus, other music stores struggle with the remnants of the portable player market.
So now enters Amazon, and the music labels finally see a way to break Apple over the iTunes store, and finally get what they want from Apple. Alas, though, Amazon insists on DRM-free.
Music labels are faced with choice - either keep DRM and deal with Apple, or lose DRM and hope to break Apple. Breaking Apple so that Apple would be forced to implement the things they want on the iTunes store in order to sell music, or they'll just sell it through Amazon.
Ditto with Amazon - if Amazon doesn't give in to their demands, they'll sell music through iTunes.
So the current DRM-free play by the RIAA is basically "get a competitor to iTunes who'll submit to our demands", with the whole goal of forcing everyone to use DRM. You can bet that once iTunes and Amazon aren't able to debate terms, they'll force iTunes to have stuff like variable pricing, demand pricing, and what else, and they'll force Amazon to carry DRM.
Right now, the DRM free play is to ensure the future will have DRM. Funny how the iPod has literally forced the music labels to go DRM free if they don't want to deal with Apple.
@Worf: Well if you're right, they will just lose everyone's business. They just can't go back on this one. DRM on music is dead, and only these idiots who want to show is how limited their brains are still want it.
Anyway, if they want to go back to DRM, so be it. I won't cry at their funeral. I work for the movie industry and guess what, we just don't just rely on Hollywood anymore. So if they really want to survive, it's their call.
RIAA: Just f@$&ing die. Slowly and painfully. I have a Zune, Sansa, PSP, and MP3 phone. None of them have DRMs and that is the way it is. I don't download unless I have to, and when I do I just put it on a CD-RW as an MP3. Then reburn it back on the system. No DRM and no wasted CD. Down with DRMs! DOWN WITH RIAA!!
a pirates life for me!
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