.Mac Getting a New Name?Mark Wilson5/30/08 8:38amFiled to: Apple.macGadgetsMacMobile MeOs XSoftwareWwdcVerizonbestmodo32EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Aside from the obvious 3G iPhone rumor floating around this year's WWDC, the other, quieter rumor has been that Apple will be revamping .Mac in a major way. Now one code enthusiast thinks he's found some evidence in a pile of 10.5.3 strings that points to a name change (which we think points to a revamp). He explains: Advertisement Almost everywhere ".Mac" has been replaced with %@, which means that the name of Apple's online service will be inserted programmatically by applications.You can spot the %@ in places like Apple's mail client and iCal—you know, spots that would reference .Mac. Advertisement Here's hoping that our assumptions are right and Apple is just using "%@" as filler. Because typing "the service formerly known as .Mac" would be a bitch. [Coding Robots via TUAW]UPDATE: AppleInsider reports that the new brand may be "Mobile Me."