It's easy to get worked up about the ughs of air travel, especially on a week like this. But there are plenty of ways to make flying less terrible—and some of the best minds in design are currently working on them. We posed a simple question to a few of them: If you could do anything to improve the flying experience, what would it be?
This week, we'll be sharing their answers with you. Yesterday we heard from textile designer Elizabeth Whelan, and today we bring you insights from Matt Rolandson, a partner at Ammunition, a San Francisco-based product, interaction, and brand design firm. Rolandson has been a customer experience designer for a decade, bringing people-powered concepts to Disney, Apple, and Coca-Cola. Now, he's got his sights set on air travel. Here's what he had to say.