In the mid 50s an small Japanese electronics company, Tokyo Tsushin Kogyo, created an American sounding brand name, Sony, for a series of portable all-transistor radios. The product design was similarly American influenced, with wide spaced serif lettering, like that used on Amtrak trains or even Raymond Loewy’s original Air Force One, but with a flair and attention to detail that was distinctively Japanese. Half a century later, Sony, is still a consumer brand which is associated with superior design. Here are 12 of our all time favorite classic Sony Designs.

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