• By Mark Wilson
    Jun 6, 2008 10:55 AM 51,945
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    How To Launch an Apple Product in 5 Easy Steps

    Ladies and gentlemen, after hours of studious dissection of Apple keynotes (requiring countless YouTube clips, a non-linear editing program and a pile of empty Hot Pockets boxes that reaches our ceiling), we've figured out just how Apple "does it" and presented "it" to you here. Launching a new iPod or iPhone isn't about the new-fangled technology; it's about the showmanship. And here are the five, snake-charming ways Steve Jobs lures you to buy a new version of what you already have. SPOILER ALERT: It may involve comparing things to pencils.


    Send an email to Mark Wilson, the author of this post, at mark@gizmodo.com.